A Starling Fact About Network Marketing Secrets Revealed
Written by Amir Shkolnik on November 1st, 2009 in Network Marketing.
You’ll find lots of articles out there touting great “network marketing secrets” you should employ to make your business a success. And truly, there are a lot of great ideas out there you can use. We’re all looking for them because we want to figure out the best way to create a customer or business associate out of the strangers we encounter online.
So how can you do this successfully? Unfortunately this is the part where most network marketers fail. Once a prospect is in front of them, they immediately turn around and want to sales pitch them.
Have you ever been told how great a company is and someone try to sell you? It happens everyday to millions of people, and it’s going to happen again. What about, “If you don’t join now you’ll be sorry!” Uhm…does this make you just want to grab your credit card?
Preselling
The essential secret to network marketing success is preselling prospects-not giving them any kind of sales pitch at all. A couple of network marketing experts-Ann Sieg and Mike Dillard-spend a lot of time teaching and preaching this concept. Ann is with the Renegade Network Marketer and Mike is at Magnetic Sponsoring. Both tell you that you should never start out by asking for the sale!
The reason most people don’t utilize this and take advantage of it is because they lack the patience. However, as far as network marketing secrets go, this is just about the most powerful aspect to building a business.
When you learn to presell successfully, you never even need to throw out a sales pitch at all. Your potential customers and associates will literally come to you. Here’s a short example of how this might work for you:
1. Your lead funnel lands a prospect (perhaps someone comes to your landing page).
2. You are contacted by them about your opportunity. Their initial reaction is that you’re about to unleash your sales pitch. However, you change everything up and talk to them about how to get from a starting point to their goals.
3. As time moves along you teach and educate them on the benefits and ways of building an online empire. You talk about providing others with valuable information, and anything else except anything resembling a sales pitch.
4. Following communications conducted over a period of time-usually three weeks or more-the prospect trusts you and understands that you are sincerely interested in helping other people succeed in building an online business. They ask you what online network company you work with. A good number of them will inquire about how they, too, can join in this successful endeavor.
Can you see the difference here? Can you see why this process is different and so essential to success? When you educate your prospects to achieve their own goals, you are preselling yourself. This approach is the most effective network marketing secret out there. Now all you need to do is put it into practice.
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