Could Fair Trade Coffee Be Just Another Marketing Technique?
Written by Ali Bautista on December 7th, 2009 in Network Marketing.
Fair trade coffee is said to have passed inspection by the Fair Trade Commission. Everyone wants to buy products that do some good in the world, and nobody wants to be party to abusive conditions or unfair wages in developing countries.
The Fair Trade Commission was designed to ensure that as a country we are purchasing products that are grown and produce by people that are fairly treated and paid for their labor.
The talk that the fair trade products are nothing more than marketing ploys to get those who can afford it to pay more for a bag of coffee is really not based in reality. There are not guilt methods to the marketing, just the passing along of general information about what the fair trade seal really means. In retrospect, these coffees are not necessarily any more expensive than the coffee you already buy.
Since people generally want to be involved in the betterment of the world it is a simple choice to support coffee that has been said to be produced under the safe and respectable guarantees.
For centuries people have been abusive toward each other. For centuries, people have been abusive toward the planet. The harsh damage that has been done in this time is ever so slowly be tended to by groups such as this. The elimination of slave wages and the promotion of fair wages can help create long term success in many regions.
There is no marketing technique. The Fair Trade Commission has been in place long before the general public ever heard of it, working hard to ensure that workers in the fields had access to water, shade, and reasonable pay. They’ve been in the trenches helping teach sustainable farming methods and creating environmentally sound farms right alongside the farmers that are paying good wages. Fair trade coffee is one of the many products you can buy today with the health of workers protected under the commission.
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