How to become mystery shopper.
Written by admin on August 1st, 2007 in Misc.
GAPBuster Worldwide
Who we are: History
GAPbuster Worldwide’s story is unique in the Mystery Shopping industry. It’s about how an idea spawned an enterprise and methodology that today causes positive change in organizations all over the globe. The story begins with our Group Managing Director, New Zealander, Phil Prosser.
In a previous management role, Phil witnessed how difficult it was to manage customers’ experiences across a 600-store network.
Phil’s problem was this: how does a large organization, with locations spread nationally or even internationally, measure and achieve best practice service delivery in every one of its stores? Convinced that customer service would become an increasingly important market differentiator, Phil looked for a company that could measure customer experiences in each store regularly, consistently and cost-effectively. Unable to find such a service provider, Phil decided to create his own.
In 1994, Phil left his employer and founded GAPbuster in New Zealand, initially a Mystery Shopping Company operating under license from Shop ‘n Chek Inc.
Phil’s Mystery Shopping vision was to broaden the scope of performance measurement, making it part of an improvement system. GAPbuster sought to match the product to clients’ service strategy, and supply tools that facilitate its execution. The GAPbusting concept was born. “GAPbusting” relates to identifying the distance between the reality on the shop floor and a client’s service goal - the “gap.” GAPbuster’s methodological framework, assisting clients to close, (’bust’) that distance, came to be known as the GAPbusting system.
