The Business Potential Rewards from Forming or Joining Networking Groups
Written by Cotton Lindsey on November 22nd, 2009 in Self Development.
We are all somewhat familiar with social networking. The Internet has allowed us to network with other people through some very popular sites. Most of us probably are a part of either Facebook, MySpace, LinkedIn or one of many other social networking sites. With the Internet and technology today, we tend to lose sight of how important face-to-face networking is. In person networking has always had positive results when it comes to generating new customers, friends and business opportunities.
Organized networking groups are everywhere. The Chamber of Commerce, Toastmasters, Business and Networking International, just to name a few, can be found in most major markets throughout the world. With a little homework and minimal cost, you can join one or more groups in your local market and experience the potential of untapped prospects.
Another option would be to start your own networking group. Likeminded professionals meeting once or twice a month at a pre-determined location to “tout” the services or products they provide. Starting your own group gives you control over the size of the group and the types of professionals who will be attending.
Either option provides an opportunity to meet people and share ideas with folks who have the same goal in mind. Let’s face it; we all want more prospects, clients, customers or buyers. No matter what you have to offer, someone else needs what you have and the success of any business starts with getting in front of more people.
When attending a networking meeting, be sure you have twice as many business cards as there are attendees. Each participant should receive two cards from you. One for themselves and one to give someone they may know.
Most networking groups will start off by allowing you to introduce yourself. Take about two minutes to “tout” yourself, your product and your services. You will be in the “spotlight” for a brief moment, so make the best of it. Practice and rehearse what you will say when called upon. This will be your moment to put forth your best impression.
When researching networking groups or starting your own, try to limit the number of professionals within your own industry. In other words, if you are in the Real Estate business you wouldn’t want seven other Realtors in your group. The same would hold true for Insurance Brokers, Doctors, Contractors or other professionals.
Social or group networking, a fantastic and inexpensive way to meet new people. If organized correctly, it will take a minimal amount of your time and increase your productivity in business. And think of it this way, the worst case scenario is you make a few friends.
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